My path to
product design
My path to
product design
My path to
product design
I began my career in marketing, but I wanted to do more than create for users. I wanted to build with them.
With a Master’s in UX design and experience across fintech, e-commerce, and automotive, I create intuitive, scalable products that turn complexity into clarity.
I began my career in marketing, but I wanted to do more than create for users .
I wanted to build with them.
With a Master’s in UX design and experience across fintech, e-commerce, and automotive, I create intuitive, scalable products that turn complexity into clarity.
My accomplishments
5
Years of experience
+
Including 4 years in product design and 2 years of industry-academia research during my Master’s, I’ve worked in both agency and in-house roles.
5
Years of experience
+
Including 4 years in product design and 2 years of industry-academia research during my Master’s, I’ve worked in both agency and in-house roles.
5
Years of experience
+
Including 4 years in product design and 2 years of industry-academia research during my Master’s, I’ve worked in both agency and in-house roles.
16
Successful projects
+
I bring extensive hands-on experience in delivering user-centered solutions across diverse industries.
16
Successful projects
+
I bring extensive hands-on experience in delivering user-centered solutions across diverse industries.
16
Successful projects
+
I bring extensive hands-on experience in delivering user-centered solutions across diverse industries.
Freelance
Product Designer / May 2025 - Current
Circle App (In Progress)
Leading UX design for a care management app, creating wireframes and prototypes to streamline caregiver communication and task coordination.
Freelance
Product Designer / May 2025 - Current
Circle App (In Progress)
Leading UX design for a care management app, creating wireframes and prototypes to streamline caregiver communication and task coordination.
Pomerium
Product Designer / May 2024 - May 2025
Responsible for product design of new services and enhancements to existing services
Designed end-to-end UX/UI for a trading bot (+22.4% task completion)
Enhanced Pomerium website UX for its live service (+13% feature engagement)
Pomerium
Product Designer / May 2024 - May 2025
Responsible for product design of new services and enhancements to existing services
Designed end-to-end UX/UI for a trading bot (+22.4% task completion)
Enhanced Pomerium website UX for its live service (+13% feature engagement)
Anchors
Product Designer / Jun 2021 - May 2024
CHANEL internal platform redesign :
Redesigned the internal system by analyzing workflows and creating clearer IA and wireframes (+16.3% efficiency).Genesis Europe UX in DevOps:
Improved the 3D configurator UX by identifying pain points and designing solutions (+~12% quote requests).Hankook Tire’s global site design:
Created QA scenarios and tests, enabling early issue detection and faster development.Genesis Canada brand site design:
Designed IA and wireframes, enhancing collaboration with local teams through clear communication.
Anchors
Product Designer / Jun 2021 - May 2024
CHANEL internal platform redesign :
Redesigned the internal system by analyzing workflows and creating clearer IA and wireframes (+16.3% efficiency).Genesis Europe UX in DevOps:
Improved the 3D configurator UX by identifying pain points and designing solutions (+~12% quote requests).Hankook Tire’s global site design:
Created QA scenarios and tests, enabling early issue detection and faster development.Genesis Canada brand site design:
Designed IA and wireframes, enhancing collaboration with local teams through clear communication.
Kookmin university
UX Researcher / Jan 2019 - May 2019
Conducted IA benchmarking and user testing on HanaBank’s transfer flow, with insights that enabled a new B2B banking contract
Kookmin university
UX Researcher / Jan 2019 - May 2019
Conducted IA benchmarking and user testing on HanaBank’s transfer flow, with insights that enabled a new B2B banking contract
Hyperconnect
Intern / Oct 2017 - Jan 2018
Conducted UX research on the Taiwanese market to optimize Azar app engagement and managed global operations and partnerships (+10% user growth in 3 months).
Hyperconnect
Intern / Oct 2017 - Jan 2018
Conducted UX research on the Taiwanese market to optimize Azar app engagement and managed global operations and partnerships (+10% user growth in 3 months).
Experience
Freelance
Product Designer / May 2025 - Current
Circle App (In Progress)
Leading UX design for a care management app, creating wireframes and prototypes to streamline caregiver communication and task coordination.
Pomerium
Product Designer / May 2024 - May 2025
Responsible for product design of new services and enhancements to existing services
Designed end-to-end UX/UI for a trading bot (+22.4% task completion)
Enhanced Pomerium website UX for its live service (+13% feature engagement)
Anchors
Product Designer / Jun 2021 - May 2024
CHANEL internal platform redesign :
Redesigned the internal system by analyzing workflows and creating clearer IA and wireframes (+16.3% efficiency).Genesis Europe UX in DevOps:
Improved the 3D configurator UX by identifying pain points and designing solutions (+~12% quote requests).Hankook Tire’s global site design:
Created QA scenarios and tests, enabling early issue detection and faster development.Genesis Canada brand site design:
Designed IA and wireframes, enhancing collaboration with local teams through clear communication.
Kookmin university
UX Researcher / Jan 2019 - May 2019
Conducted IA benchmarking and user testing on HanaBank’s transfer flow, with insights that enabled a new B2B banking contract
Hyperconnect
Intern / Oct 2017 - Jan 2018
Conducted UX research on the Taiwanese market to optimize Azar app engagement and managed global operations and partnerships (+10% user growth in 3 months).
Get to know
more about me
Get to know
more about me
Get to know
more about me
Freelance
Product Designer / May 2025 - Current
Circle App (In Progress)
Leading UX design for a care management app, creating wireframes and prototypes to streamline caregiver communication and task coordination.
Freelance
Product Designer / May 2025 - Current
Circle App (In Progress)
Leading UX design for a care management app, creating wireframes and prototypes to streamline caregiver communication and task coordination.
Pomerium
Product Designer / May 2024 - May 2025
Responsible for product design of new services and enhancements to existing services
Designed end-to-end UX/UI for a trading bot (+22.4% task completion)
Enhanced Pomerium website UX for its live service (+13% feature engagement)
Pomerium
Product Designer / May 2024 - May 2025
Responsible for product design of new services and enhancements to existing services
Designed end-to-end UX/UI for a trading bot (+22.4% task completion)
Enhanced Pomerium website UX for its live service (+13% feature engagement)
Anchors
Product Designer / Jun 2021 - May 2024
CHANEL internal platform redesign :
Redesigned the internal system by analyzing workflows and creating clearer IA and wireframes (+16.3% efficiency).Genesis Europe UX in DevOps:
Improved the 3D configurator UX by identifying pain points and designing solutions (+~12% quote requests).Hankook Tire’s global site design:
Created QA scenarios and tests, enabling early issue detection and faster development.Genesis Canada brand site design:
Designed IA and wireframes, enhancing collaboration with local teams through clear communication.
Anchors
Product Designer / Jun 2021 - May 2024
CHANEL internal platform redesign :
Redesigned the internal system by analyzing workflows and creating clearer IA and wireframes (+16.3% efficiency).Genesis Europe UX in DevOps:
Improved the 3D configurator UX by identifying pain points and designing solutions (+~12% quote requests).Hankook Tire’s global site design:
Created QA scenarios and tests, enabling early issue detection and faster development.Genesis Canada brand site design:
Designed IA and wireframes, enhancing collaboration with local teams through clear communication.
Kookmin university
UX Researcher / Jan 2019 - May 2019
Conducted IA benchmarking and user testing on HanaBank’s transfer flow, with insights that enabled a new B2B banking contract
Kookmin university
UX Researcher / Jan 2019 - May 2019
Conducted IA benchmarking and user testing on HanaBank’s transfer flow, with insights that enabled a new B2B banking contract
Hyperconnect
Intern / Oct 2017 - Jan 2018
Conducted UX research on the Taiwanese market to optimize Azar app engagement and managed global operations and partnerships (+10% user growth in 3 months).
Hyperconnect
Intern / Oct 2017 - Jan 2018
Conducted UX research on the Taiwanese market to optimize Azar app engagement and managed global operations and partnerships (+10% user growth in 3 months).